*and how do we know so much about food?


I’m basically a snowboard-seasonaire-loving foodie with hungry friends. This? This was an idea, that was the easy part, we needed to somehow make it happen.
I started off my career as a chef in the city. Then, after some gourmet ski seasons, I went on to sell fresh produce to city banks and top restaurants via contract caterers. I loved it. But, I also loved the beach life.
A seaside gear change to one of Dorset’s hottest agencies – Folk – gave me digital grounding in everything fashion, brands, and storytelling. But after four years of digital, I returned to the pots, pans and produce of the kitchen once more – this time to address a country-wide pitfall: the ordinary lunch.

With my local produce contacts in Dorset, I started creating original salads and slow cooked meals. The lunches were a far cry from the usual supermarket offering. Word spread quickly on social media amongst the digitally savvy: slow food & fast tech had had a love child, and it was called Lunch’d.
After 12 months and near on 4.500 meals, I needed help. So, I drafted in some technical foodie wannabe recruits to take us to the next level. Take a look below to meet the team.

But, before you do. here’s my final spiel: I want to take you on a journey, from the source of our incredible local produce, to how we lovingly craft your food. With our daily Instagram vids and bi monthly seasonal webisodes, you’ll have the inside scoop on all our kitchen antics. We’re not just a group of chefs that smile for the camera. Our passion is you: the people, and what you love to eat. Making everything from scratch isn’t always easy, but it makes for some great footage – and we’re happy to share that with you. Videos coming early next year.

So without further ado, welcome to the UK’s first subscription site for healthy lunches delivered. Welcome to Lunch’d.



Head of Broccoli & Founder

Oli has always has had his size 6.5 feet in the food world somewhere. Starting off as the cliche washer-upper in his dad’s shops, he progressed to sous chef in hotels, and then head chef – doing snowboard seasons in the Alps in his 20’s. Oli came back to the real world with a bump, and went on to sell fresh produce to the top restaurants and canteens via contract caterers, and even trained Hestons’ BaxterStorey grads on produce & provenance in the city.

He’d later journey down to Dorset to ‘Live the Dream’ with other deluded Londoners. He then worked in Digital, in Dorset’s coolest agency, honing his skills before finally coming to a realisation that slow food and fast tech could mix. No one was making super healthy lunches delivered straight to your desk.After doing 4500 meals single handed it was time to  enlisted some of his pals to get a hassle free lunch ordering website up and running, and here we are today!

Do them a favour and tell your friends about us…


We send occasional news, and our awesome new menus.

We’re just happy to have you onboard!

Excellent. Our emails will be winging their way to you soon.

Live order